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Foodservice’s most-effective target-marketing system in the world

site@kavacast.com (Kavacast) — Wed, 06 Jan 2010 17:16:26 GMT

It’s December… let’s predict what foodservice customers will do in 2010!

site@kavacast.com (Kavacast) — Wed, 16 Dec 2009 21:41:44 GMT

Episode 8

Turning product descriptions into your best selling tool

site@kavacast.com (Kavacast) — Wed, 02 Dec 2009 23:37:51 GMT

Turning product descriptions into your best selling tool

Nobody needs another foodservice website

site@kavacast.com (Kavacast) — Wed, 04 Nov 2009 20:50:47 GMT

Why foodservice websites are becoming less important.

Nothing has changed in foodservice sales and marketing... except EVERYTHING

site@kavacast.com (Kavacast) — Tue, 27 Oct 2009 18:22:58 GMT

The great thing about foodservice is most things never change... so, you know what to expect:

Get DSRs to pay attention to your products!

site@kavacast.com (Kavacast) — Wed, 21 Oct 2009 16:00:30 GMT

Episode #1 of Nine Ways to Care and Feed DSRs: A Video Miniseries for Foodservice Manufacturers Who Want To Sell More Stuff

Should foodservice marketing “stop shouting”… and start listening?

site@kavacast.com (Kavacast) — Sat, 19 Sep 2009 15:18:06 GMT

We're all hearing that social media is fundamentally changing everything we all once knew as marketers.

Weenies, foodservice branding and making a difference (oh, my!)

site@kavacast.com (Kavacast) — Mon, 07 Sep 2009 18:11:34 GMT

Blog O'Kava for week of Sept. 7, 2009

Why foodservice companies should ignore the Web 2.0 babble

site@kavacast.com (Kavacast) — Wed, 26 Aug 2009 22:49:56 GMT

Foodservice and Web 2.0

Foodservice and the Twittering Facebook dilemma

site@kavacast.com (Kavacast) — Mon, 17 Aug 2009 23:34:25 GMT

Social networking and foodservice blog

Does foodservice need a “cash for clunkers” program?

site@kavacast.com (Kavacast) — Thu, 06 Aug 2009 22:46:14 GMT

The latest blog for DSR Live

What the George Foreman Grill and Marketing Have In Common

site@kavacast.com (Kavacast) — Wed, 15 Jul 2009 15:34:38 GMT

marketing and the george forman grill

The end of B2B marketing, sales and training as we know it

site@kavacast.com (Kavacast) — Wed, 08 Jul 2009 15:25:47 GMT

Different challenges for B2B as marketing, sales and training merge in web 2.0 world.

Where's the Walking Taco when you need him?

site@kavacast.com (Kavacast) — Sun, 17 May 2009 00:00:00 GMT

Chicago, Illinois, May 17, 2009 - Where's the Walking Taco mascot at the National Restaurant Show (NRA) when you need him? All was right in foodservice industry once I saw the Walking Taco on the show floor each year. But the missing human-size taco was nowhere to be found this year. Is it a sign of the apocalypse?

Cut the corporate BS... get real with sales tools

site@kavacast.com (Kavacast) — Sat, 14 Mar 2009 20:02:25 GMT

These worn out marketing tactics are still popular in the foodservice industry... the segment that serves up meals in restaurants, hospital cafeterias, prisons, schools and other gathering places. But they have little impact on distributor sales reps (DSRs) who sell products and services to foodservice establishments,. Market researcher NPD says nearly 18,000 new products were introduced into the foodservice market in 2008. No wonder you can't capture the DSRs' attention. It's everything they can do just to recycle the paper landing in their mailbox.

Truth behind train the trainer programs

site@kavacast.com (Kavacast) — Sat, 14 Mar 2009 19:56:45 GMT

Many manufacturers we work with have some form of the university, school or boot camp program. Most are designed with a similar premise... 'invite a few highly influential sales people or managers to our location and reveal the secrets behind why we're so much better than our competitors.' The theory continues that these hand-picked students will giddily run back home to sprinkle wisdom on the masses.